Cellulite.
Before 1972 no one even knew what it was.
A lady called Nicole Ronsard wrote a book and sold products to help us lose the lumpy fat on our legs and bottom – she opened a huge new industry for cellulite creams and products; and a whole new way for us to feel bad about ourselves!
Even though over 90% of us have cellulite, this is a good example of how products are advertised to us in a way which makes us feel theres something wrong with us and which we need to fix.
Have you ever used any of […]